Campaign Max Mara

The Fall Winter 2023 Campaign

In search of the modern, Max Mara looks to the turbulent eighteenth century. Émilie du Châtelet, free spirited heroine of the Enlightenment, sets the tone for a modern wardrobe with echoes of a romantic past. Rich brocades, bustiers and chemises are executed with Newtonian precision and paired with minimalist turtlenecks and chunky boots. Fishtail parkas and military capes bring drama to sinuous gowns and snappy little cocktail dresses.