Max Mara Resort 24 (2) Max Mara

Waiting for Max Mara Resort 2024 - Septem Flores

On Sunday 11th June, join us live at 9pm CEST on, and also on Instagram, for your front row seat at the Resort 2024 show.
Your place is reserved for our presentation in the elegant surroundings of Stockholm City Hall.

The magnificent Blue Hall, site of annual Nobel Prize banquets, is a fitting backdrop for Max Mara’s take on a new Scandi-chic, inspired by the wildflowers at the heart of Swedish folkloric tradition of Midsommar and the writings of Selma Lagerlöf, the first woman to be awarded the Nobel Prize for Literature.

Join us for a celebration of Swedish romance.