To celebrate Max Mara The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: life, cubed.
“I have generally focused on the coats as a design object as opposed to a fleeting piece of fashion."
With no delivery or creative constraints, a clear sense of playfulness emerges from Max Farago’s photos: The Cube by Max Mara is stacked up like building blocks, then falls apart after being mischievously pushed over. The star of the photos is Max Farago’s wife Clara Cullen.
“Enveloped in light, it was almost as if she was receiving a blessing.”
Rinko Kawauchi chose to photograph a close friend of hers in the landscapes of Japan, in a place where both of them recently moved. The snaps portray a subject immersed in the dwindling light of day, while fixed on the ocean and trees, capturing a relaxed vision that’s optimistic about the emergence of new life.